Google introduced the app campaign type

Starting next year, App Campaigns will also include a custom Swift for users in search of their engagement.

Google has rolled out app campaigns for user engagement around the world. The ads appear in Google search, on Youtube, Featured on the Play Store and App Display Network. Google also introduced a campaign type a year ago.

App campaigns to increase user engagement target this, getting the existing users of the app to do so, getting them back on the app and encouraging their loyalty and forbearance.

These retargeting ads can present new reasons, to bring users back, who may not have operated the app for a while, products saved in the shopping cart, likely to make in-app purchases, support an event or sale or who have not yet used the app after installing it. As with other Google Ads campaigns, you submit an ad copy with images, Videos, a bid and a budget. The ads are delivered dynamically.

You can grab users' attention and persuade them to do so, to come back, by inserting new content or offers into the ad text, Bild- and highlight video assets. App engagement campaigns can also connect to data- or create product feeds in “Google Merchant Center”..

 Eventually these feeds will be used, by one “custom prompt” show on google, informing users about it, that they can end an action in the app.

Get started with engagement app campaigns

To be eligible to participate in App campaigns,

• At least 250.000 The installation, d. H. Your target group is large enough, to achieve your campaign goals.

• Set your app campaigns for users in a different account than your app campaigns for installs, to confirm, that you optimize through the defined goals.

• Run app conversion tracking with the latest version of Google Analytics

• Perform an inbound link, through which the users are directly forwarded to the, they tap on in your ad.

You can also use the new deep link verification feature in your Google Ads account, to ensure, that your deep links send users to the landing pages of the corresponding apps, linked to your ads. To do this, simply write your app URL, when creating your app campaign, to ensure, that you provide a flawless experience to your engaged users.