Guide to Optimizing the Android App Store

Your customer enters a search query, to search for a gaming app in the Play Store. Your app is one of the first apps, that will appear in the search results. The user clicks on your app and downloads you. No, You are not in a deception. This is possible with the app store optimization app. Asso is simply the process, With which an app receives a rank in the search results of a Google Play Store.

ASO is not about, What is done in SEO, It's about much more than SEO. It can help you, to increase the number of app downloads, To increase the commitment of your audience, The click rate (Click-through-Rate – CTR) to increase and finally to improve the cover of your app.

Strategies for app storage optimization

1. market research

The first and most important fundamental step in implementing an ASO strategy is to carry out the necessary market research.

2. Find the right keywords

If you have now carried out market research and have clearly understood, What it is on the market, Now aim at the right keywords.

Sei is YouTube, Amazon, Google or app stores, You should know, Which words are entered in the search bar. Finding the right keyword means, to achieve a higher rank in the search results.

3. Choose the right title

The title of your app should contain the brand name and the right keywords. The title has to be short, clear. It should arouse the customer's interest and be easy to remember. Google enables us, maximal 50 To use signs in the app name.

4. Keyword in the developer name

You can add your keywords to the name of the developer. This optimizes your app for the search.

5. Write a good description

With Google you can use the short description 80 Use characters. This checks your ability, to achieve with less more.

6. Screenshots

Screenshots help users, to understand the app inside. So it is responsible for the conversion course. Google allows you 8 Screenshots with at least 2 required screenshots.

7. Click description

The description should be optimized for both the search and for customers. It should convey to the customer, What you can expect from the app.

Without the corresponding marketing- And the ASO strategy can be forwarded to you the same pedestrian app. We are the experts from ASO. So take our help and do not let your app drown in the ocean of the apps.