Benefits of using the QR code scanner in your app

Look for a new opportunity, Publish your mobile app? Learn about the importance of using QR codes for mobile app marketing. Just a few years ago everyone was talking about the value of online marketing and that, how your business will decline, if it doesn't have a strong online presence. But now the dimensions have changed.

Almost everyone has a smartphone, and the focus of marketing has shifted mostly to this device.

What are QR codes?

A QR code or quick response code is a two-dimensional encrypted barcode, which can be easily scanned and interpreted by the app on your smartphone. When you scan a QR code, information is passed directly to your device.

Most marketers use these encrypted codes, to get mobile traffic to their websites, Send social media pages and videos or promote a mobile app.

But think using QR codes for mobile app marketing is a good idea?

Some marketers claim, to use QR codes, others still doubt the effectiveness of QR codes and prefer it, to spend their efforts elsewhere.

Benefits of QR codes

There are four benefits to using QR codes to market your mobile app. QR codes are:

• Easy to identify

• Can be positioned anywhere

• have multiple uses

• Appeal to the curiosity

Easy to identify

Each QR code is unique, which does ______________ mean, that it is easy to follow. When your QR code is accessible to your customers in multiple places, can you see, which region brings the most traffic.

Endless positioning possibilities

QR codes can even be printed on paper or displayed digitally, so you can keep them anywhere. If you are a restaurant owner and you just launched a mobile app, make sure, that you add a QR code in the menu.

multiple use

QR codes are a great way to show creativity, as they have many different purposes. Social networking apps like WhatsApp and Snapchat are perfect examples of creative QR codes.

QR codes offer multiple benefits for mobile app marketing. The only is, that you have to do it right. Using codes without a proper plan or placing them in an awkward position can't just come up short, to get results, but also lead likely customers away. Remember, that you need to be creative and smart enough when creating.