What to do with Google Play or the Apple App Store?

If you choose, develop an app for your company, Immediately you find yourself in a never-ending dilemma, whether you choose to develop Android apps or iOS apps. You will get stuck, to find out the best of the two platforms, z. B. Google Play Store oder Apple App Store. Because there are apps, that fail even after deploying the best features.

If you think about the platform, you must conduct adequate research, by taking your time. Let's find out factors, that influence the decision, choose one of the two.

1. Analyze the target audience, you want to serve –  When choosing the appropriate platform for your market, make sure, that you analyze, who all your target audience will be. Understand your audience based on where they live, the age factor and gender. These three can make a big difference, considering preferences.

2. App, with which you can make money – If you compare the two, you will notice a difference, who shows, that iOS users are a set of standard users and they are more likely to pay for an app than others. For apps, that provide utilities such as calculators or fitness apps, the Google Play Store is stealing business. if you try, with ads, Make money from in-app purchases or subscription-based apps, the Apple App Store cannot be defeated.

3. app complexity – Developing an Android app is more complex than iOS apps. At the same time, it must be ensured, that the app serves its purpose, without causing bugs or errors, and running on older versions. operating system.

4. maintenance costs – Android apps require comparatively less maintenance and updates than iOS apps. Thus, the maintenance cost of an iOS app is higher than the former.

5. Popularity of the operating system – iOS apps are the first choice in most business sectors, as these apps are known to have high performance. Android apps are simple and free to download or install on multiple devices.

The choice of platform to launch an app depends on the choice, whether you want to develop utility apps or apps for the enterprise sector. Before you decide on a platform, decide on the purpose and goals, you want to reach with the app. You need to contact an experienced mobile app development company, that will help you, recognize and understand the difference and importance of the platform, which you can choose.