Android App Store Optimization Guide

ʻOku fakahu ʻe hoʻo kasitoma ha fehuʻi fekumi, ke kumi ha app vaʻinga ʻi he Play Store. Ko hoʻo app ko e taha ia ʻo e ngaahi fuofua polokalama, ʻoku ʻasi ʻi he ola ʻo e fekumí. ʻOku lomiʻi mo download ʻe he tokotaha ngāue ki he polokalamá hoʻo app. ʻIkai, ʻOku ʻikai ke ke kākaaʻi koe. ʻOku malava ʻeni ʻi he optimization ʻa e App Store. ASO ko e founga pe ia, ʻa ia ʻoku ʻi ai ha app ʻi he ola ʻo e kumi ʻo ha Google Play Store.

ʻOku ʻikai ko e meʻa ia ʻoku fekauʻaki mo OSA, ko e ha e meʻa ʻoku fai ʻi seO, ʻoku lahi ange ia ʻi he SEO. ʻE lava ʻo tokoni atu, Fakalahi e lahi ʻo e app download, Fakatupulaki e fakamaʻu hoʻo kau fanongo, ʻa e vave ʻo e lomiʻí (Lomiʻi e vave ʻo e lomiʻí – FKT) pea fakaleleiʻi moʻoni ʻa e fakamatala ki hoʻo app.

Ngaahi Founga Fakamāʻoniʻoniʻi ʻo e App Store

1. Fekumi ʻi he maketi

Ko e sitepu ʻuluaki mo mahuʻinga taha ʻi hono fakahoko ʻo ha founga OSA ko hono fakahoko ʻo e fakatotolo ki he maketi ʻoku fie maʻu.

2. Kumi ʻa e ngaahi foʻi lea mahuʻinga totonú

Ko ʻeni kuó ke fakahoko e fakatotolo ki he māketí pea mahino lelei ia, ko e ha e ʻuhinga ʻo e maketi, Fakataumuʻa e ngaahi foʻi lea mahuʻinga totonú he taimí ni.

Hoko ko e YouTube, ʻAmasoni, Ngaahi Falekoloa Google pe App, ʻOku totonu ke ke ʻilo, ʻa ia ko e ngaahi foʻi lea ʻoku taipeʻi ki he search bar. ʻOku ʻuhinga ʻa e fekumi ki he foʻi lea mahuʻinga toton, tuʻunga māʻolunga ange ʻi he ola ʻo e fekumí.

3. Fili ʻa e hingoa totonú

ʻOku totonu ke kau ʻi he hingoa hoʻo app ʻa e hingoa ʻo e kautaha mo e ngaahi foʻi lea mahuʻinga totonu. Kuo pau ke nounou ʻa e hingoá, ʻAi ke mahino mo nounou. ʻOku totonu ke ne pique e tokanga ʻa e kasitomaa pea faingofua ke manatuʻi. ʻOku fakaʻata kitautolu ʻe he Google ke tau, lahi tahá 50 Fakaʻaongaʻi ʻa e ngaahi mataʻitohi ʻi he hingoa ʻo e app.

4. Foʻi lea mahuʻinga ʻi he hingoa ʻo e tokotaha

Te ke lava ʻo tanaki atu hoʻo ngaahi foʻi lea mahuʻinga ki he hingoa ʻo e tokotaha faʻu tohi. ʻOku optimizes heni hoʻo app ke kumi.

5. Hiki ha fakamatala lelei

ʻI he Google, te ke lava ʻo fakaʻaongaʻi ʻa e kiʻi fakamatala nounou ʻo e 80 Fakaʻaongaʻi ʻa e ngaahi mataʻitohi. ʻOku vakaiʻi ʻe he meʻá ni hoʻo malava, Fai ha meʻa lahi ange ʻo siʻisiʻi ange.

6. Screenshots

Screenshots tokoni ki he kau fakaʻaongaʻi ke nau fai ʻeni, mahino ʻa e app ʻi loto. Ko ia ai, ʻokú ne fatongia ʻaki ʻa e tokolahi ʻo e uluí. ʻOku fakaʻata koe ʻe he Google ke ke 8 Screenshots ʻoku ʻikai toe siʻi hifo he 2 ngaahi ʻata ʻoku fie maʻú.

7. Lomiʻi ʻi he fakamatala ʻoku taau mo feʻungá

ʻOku totonu ke optimized ʻa e fakamatalá ki he fekumí mo e kau kasitomaá fakatouʻosi. ʻOku fakataumuʻa ia ke ʻoatu ki he kau fakatau, meʻa ke ʻamanaki ki ai mei he app.

Ka ʻikai ʻa e fakamaketi totonu- mo e founga ʻo e kolosiʻanga lalo tatau, ʻe lava ke ʻoatu kiate koe ʻa e polokalama kolosiʻanga lalo tatau. Ko e kau mataotao kitautolu ʻi aso. Ko ia, toʻo ʻetau tokoni pea ʻoua naʻa tuku ke melemo hoʻo app ʻi he tahi ʻo e ngaahi Apps.